Cancer Awareness and Media Habit of College Students of Rural Tripura, in North East India

Abstract

Cancer is a disease characterized by several prominent symptoms. Early recognition of these symptoms enables early diagnosis, which increases chances of recovery. Knowledge about its symptoms, hence is an important part of cancer related health communication. One needs to know about the media habit of a particular population for a more successful cancer communication. Hence it is important to know the media habits of the people. Students of general degree colleges are in a way, the largest body of the most highly educated people available in the rural society who often takes the lead in spreading new awareness in the
rural societies. This study examines the media of choice for this group of people under study. The result is Internet and social media like WhatsApp and Facebook are the most important source of information to these
people, though they use television and newspaper to a lower extent.