Laws and Guidelines for Regulating Misleading Advertisements in India

Abstract

Advertising has gained a lot of importance in the current business world, from a profession it has become a complete industry. Advertisements should be socially, culturally, and morally ethical but in current times it is being criticized for being false, misleading, obscene, and even fictitious at times. Even though there is a comprehensive legal framework for the control of misleading, false, objectionable, and deceptive advertisements in India, still companies continue the practice of producing misleading advertisements on a large scale. This paper tries to analyze the importance of advertising and various laws and guidelines initiated by the government and authorities to keep a check on misleading advertisements to protect consumer interest.