Media and Entertainment Industry and Future Trends-Post Covid, 19

Abstract

Covid 19 had devastating effect around globe. World was not prepared to handle such crisis. In past century world had not witnessed such unprecedented situation. Many countries imposed lockdown, so that spread of virus can be stopped or controlled. After announcement of lockdown all economic activities were stopped. Many people lost their near and dear ones due to the virus. Industries dependent of mass and social gatherings were affected a lot. Media and Entertainment Industry is one of them. This paper highlights, and discusses the apparent significant roles of Media and Entertainment industry during the pandemic lockdown in India as a way of appraising, assessing and understanding the impact of COVID-19 and the Pandemic lockdown in India. The paper analyse the impact of Covid 19 on different media and entertainment industry. The paper also discusses the future trends in media and entertainment industry. How media industry is shaping and adopting the latest technology, the emergence and growth of OTT platforms.