A pilot study on the contribution of public relations colleges towards the fulfillment of public relations industry job-skills requirements in Oman. A case study of Bayan College
Keywords:
Public Relations Universities and Colleges, Public Relations Industry and Job-Skills RequirementsAbstract
This pilot study was set to investigate the contribution of public relations colleges towards the fulfillment of the public relations industry job-skills requirements in Oman using Bayan College as a case study.
Using a quantitative exploratory approach, the researchers employed a survey in which questionnaires were distributed to 117 respondents from public relations practitioners, public relations alumni, public relations teaching faculty staff, and public relations continuing students.
The results indicated that to a larger extent, colleges teaching public relations courses and programs are providing students with the right skills required in the public relations industry although the emphasis was put to have more practical courses than theoretical courses.
