A Study on the Use and Effectiveness of Twitter in the Management of Covid-19- related Communication in Four Districts of Uttar Pradesh, India

Abstract

Social media has played a very prominent role in the communication, during Covid 19 in the entire world. It has served the purpose of quick and fast dissemination of message, by working as message multiplier. Use of social media has been of huge advantages in disseminating and managing Covid 19 communication, originating from official sources, but it also had some disadvantages, which led to coining of terms such as Infodemic. This paper aims to study the use of Twitter platform in India, in a micro environment of a fairly decentralised unit of administration, called as district administration. During the lockdown period Twitter was used to communicate and engage with the general public by the authorities. This paper examines the effectiveness of social media as a communication tool during the lockdown period.